Elya Stumbaugh
Graphic Designer & Illustrator
elyastumbaugh@gmail.com
About
05.
Anthology Brand & Packaging
Problem
Designing a unique stationary brand and packaging system that appeals to teens and young adults. Handwritting and sending letters can sometimes be daunting for a generation raised in the digital age: with a mission to encourage deeper connections between long-distant relationships, Anthology needs a visual identity that makes "snail mail" feel more approachable to their target market.
Solution
Utilizing playful illustrations, Anthology's brand pairs medieval inspired illustrations with modern stationary. For Anthology's products, the design system was developed to emulate the maximalist style of medeival manuscripts while keeping it easily replicable for future products.
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