Elya Stumbaugh
Graphic Designer & Illustrator
elyastumbaugh@gmail.com
About
02.
Saltwater Seafood Brand & Packaging
Develop an Itameshi (Italian-Japanese fusion) seafood brand that stand out in crowded grocery aisles. The visual identity needs to convey a high-quality product while remaining playful and inviting enough to capture shopper attention.
Solution
Saltwater’s visual identity balances simplicity with boldness, combining strong geometric forms and delicate details inspired by woodblock stamps. A primarily black and white palette reinforces a sense of quality associated with luxury brands while creating high contrast that cuts through the the saturated colors of competing products.